{"product_id":"adore-semi-permanent-hair-colour-platinum-150-118ml","title":"Adore Semi Permanent Hair Colour Platinum 150 118ml","description":"\u003cp data-start=\"66\" data-end=\"375\"\u003e\u003cstrong\u003eAdore Semi Permanent Hair Colour Platinum 150 118ml\u003c\/strong\u003e is a professional direct dye designed to deliver cool, icy tones while enhancing brightness and clarity. This Platinum shade helps neutralise yellow tones and refresh blonde, silver, and grey hair without the need for ammonia or peroxide.\u003c\/p\u003e\n\u003cp data-start=\"377\" data-end=\"605\"\u003eFormulated with a gentle, conditioning base, it nourishes the hair while depositing subtle toning pigments. It leaves the hair feeling soft, smooth, and shiny with a clean, cool finish that gradually fades without harsh lines.\u003c\/p\u003e\n\u003cp data-start=\"607\" data-end=\"738\"\u003eIdeal for professional salon use, this colour is perfect for toning, refreshing faded blondes, and maintaining cool, icy results.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"1069\"\u003e\u003cstrong data-start=\"740\" data-end=\"757\"\u003eKey Benefits:\u003c\/strong\u003e\u003cbr data-start=\"757\" data-end=\"760\"\u003e• Semi permanent hair colour with no ammonia or peroxide\u003cbr data-start=\"816\" data-end=\"819\"\u003e• Platinum shade helps tone and neutralise brassiness\u003cbr data-start=\"872\" data-end=\"875\"\u003e• Ideal for blonde, silver, and grey hair\u003cbr data-start=\"916\" data-end=\"919\"\u003e• Conditions hair while toning\u003cbr data-start=\"949\" data-end=\"952\"\u003e• Smooth and easy application\u003cbr data-start=\"981\" data-end=\"984\"\u003e• Gradual fade with no harsh regrowth lines\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e• Designed for professional salon use\u003c\/p\u003e\n\u003cp data-start=\"1071\" data-end=\"1229\"\u003e\u003cstrong data-start=\"1071\" data-end=\"1086\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003eApply to clean, dry or slightly damp hair. Distribute evenly and leave for 10–20 minutes depending on desired tone, then rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1310\"\u003e\u003cstrong data-start=\"1231\" data-end=\"1245\"\u003eIdeal For:\u003c\/strong\u003e\u003cbr data-start=\"1245\" data-end=\"1248\"\u003eBlonde, silver, and grey hair needing toning and brightness.\u003c\/p\u003e","brand":"Adore","offers":[{"title":"Default Title","offer_id":43567123398730,"sku":"661157101509","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/5197\/9594\/files\/adore_semi_permanent_hair_colour_platinum.jpg?v=1777954038","url":"https:\/\/red1hairsupplies.com.au\/products\/adore-semi-permanent-hair-colour-platinum-150-118ml","provider":"Red1’s Hair Supplies ","version":"1.0","type":"link"}